Welcome to African Bakery Dynamics


Dear Customers, Dear Friends,

Many of you know about my long-term interest in the continent Africa and especially the African people living and working in the bakery sector. After 25 years of pleasant working at several positions within the WP group, in 2011 a new episode in my career in baking business started and it felt as a dream came true.

With thanks to WP it became possible, from September 1st 2011, to concentrate 100% on African Bakeries by starting up the company African Bakery Dynamics, representing Werner & Pfleiderer and its related companies as sole agent with supply normally directly from the individual WP companies to the customer. In this setup, ABD will have frequent contacts, on site, with craft- and industrial bakeries, as well as biscuit/cracker manufacturers throughout the most Sub Sahara region, to advice for European equipment adapted to African conditions for optimum operational and long term financial results.

Please feel free to contact me at This email address is being protected from spambots. You need JavaScript enabled to view it. , by phone +31 6 1848 2040 or by skype at linssen.steyl.


Peter Linssen


African Bakery Dynamics BV (Ltd)


African Bakery Dynamics BV is the exclusive representative for:

The Werner & Pfleiderer Bakery Group:

  • WP Bakery Technology, Dinkelsbuhl, Germany
  • WP Industrial Bakery, Tamm, Germany
  • WP Kemper, Rietberg, Germany
  • WP Haton, Panningen, The Netherlands
  • WP Riehle, Aachen, Germany (recently acquired by the Werner & Pfeiderer group)

As well as:

  • Divardy, Driebergen, The Netherlands
  • Sobatech, Maastricht, The Netherlands
  • Federico Giuliani (Italsigma), Forli, Italy
  • GHD Hartmann, Delbrück, Germany
  • Easy Toast, Panningen, The Netherlands
  • RONDO, Burgdorf, Switzerland
  • Keybake, Dronten, The Netherlands
  • ICS Spiral Freezer, 's-Gravendeel, The Netherlands


In the following Sub Sahara African Countries: 
Sierra Leone, Liberia, Burkina Faso, Ivory Coast, Ghana, Togo, Benin, Nigeria, Cameroon, Equatorial Guinea, Central African Republic, Gabon, Congo, Democratic Republic Congo, Angola, Kenya, Southern Sudan, Uganda, United Republic of Tanzania, Burundi, Rwanda, Zambia, Malawi, Zimbabwe, Mozambique as well as islands Madagascar, Mauritius, Comoros, Seychelles and Sao Tome.

WP Bakery Technologies

WP Industrial Bakery Technologies

WP Kemper

WP Haton

Easy Toast




Federico Giuliani

GHD Hartmann